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Smooth Affair® Mattifying Face Primer

A weightless face primer designed to mattify skin, help balance oil production and blur the appearance of pores and fine lines for smooth makeup application and a naturally matte finish.

Skin-loving ingredients

ROSE GERANIUM LEAF EXTRACT

Delivers powerful antioxidant protection.

RED ALGAE EXTRACT

Helps regulate sebum production.

HIBISCUS BARK EXTRACT

Helps support skin elasticity.

Your Questions, Answered

Overall rating: 4.4179106 / 5 from 201 reviews.

AI Generated Review Summary

The Smooth Affair® Mattifying Face Primer is praised for its ability to create a smooth, matte finish that minimizes pores and fine lines. It effectively balances oil production, reduces shine, and enhances makeup wear. Customers appreciate its lightweight texture and the way it supports skin elasticity for a youthful appearance.

Summary topics

  • Face Smoothness (6%): Opinions vary, but this face primer made my face feel smooth and not oily after a few minutes.
  • Texture (8%): Customers expressed satisfaction with how the product feels on their skin, describing it as smooth and buttery.
  • Formula Effectiveness (4%): It was noted by customers that the formula of the product is highly praised for its ability to hide pores and keep oil at bay.
  • Shine Reduction (6%): Customers expressed satisfaction with the product, as it effectively reduces shine and reduces noticeable wrinkles and pores.
  • Pore Minimization (6%): Customers keep praising the product for its ability to diminish pores and make their makeup look fresh.

Review topics: ["smell","feels","results","problem","look","texture","skin","shipping","amount","face","pores","primer","formula","customer service","spots","finish","base","coverage","consistency","foundation","glow","oil","container","shine","appearance","makeup","powder","difference","works","jane iredale"].

Review highlights

  • "My makeup still looks fresh at the end of the day, pores are still smooth and that makes me feel great." — Georgianna B.
  • "It simply mattifies any shine and reduces noticeable wrinkles and pores." — Alyce C.
  • "It makes my skin look smoother and hides my pores and fine lines." — Amethia M.

Reviews

Best Primer Ever!

"I had never used a primer until this one. Excellent base for my pure pressed base foundation, and my makeup lasts all day/all night long! If you've never tried a primer before, don't miss out on this one. It is truly amazing!"

— Laurie K. (5/5)

Love this product!

"Using this face primer makes such a huge difference! It seems to smooth the discolorations on my face and makes my powder foundation last a long time. I love it!"

— Teri W. (5/5)

Great way to start your makeup application

"I like this primer the best. It creates a smooth surface to out your base on and it keeps me from being shiny"

— Heidi U. (5/5)

Nice primer

"I tried this product, and think it is nice. It gives a mattified look. I would recommend trying a small amount on your face first, and and then wait and see if you need more before applying your next product."

— natural g. (4/5)

Beautiful matte finish

"Gives me a great matte look without drying. I have very dry skin and I don’t like a dewy look, so this is perfect. And it does not make break out. Almost everything makes my face break out."

— Leigh A. (5/5)

Great product!

"Great primer! Evens out my skin tone and helps my makeup apply with ease."

— Denise A. (5/5)

Worth A Second Try

"Purchased all three primer. Like the Mattifying Primer for summer use. I glow (sweat) enough without any extra help. Gives my face a fresh start and helps keep makeup in place. When the product first came out, it was way to thin (like water) Jane Iredale listened and thickened up the formula."

— Donna W. (5/5)

Aging but oily

"I use a light moisturizer during the day under make up but still oily looking a few hours later . This helps a lot ."

— JoAnn S. (5/5)

Great Primer

"I love Jane Iredale products. I was using a different primer and my skin was too oily. I changed to this primer and it fixed the issue. I am using it with the Jane Iredale liquid foundation."

— Aimee P. (5/5)

Smooth like Silk

"I absolutely love the Smooth Affair face primer. This product makes your skin feel like silk. I only use the product in my oily areas to prevent drying, like my nose, cheeks, & eyes. My eyelids are a little scaly, & this product seems to smooth the appearance. Provides an even application, so there is no spot that appear splotchy."

— Shannon T. (5/5)

Q&A

I have just opened my face primer, it is like colored water. Not cream like at all. I have shaken the tube and still like water. Is this faulty product?
Oh no! We would like to learn more about your experience and provide you with a new one. To set this up, please call us at 877-869-9420 or BeautyAdvisors@janeiredale.com.
Is this primer a good choice for someone with again skin (79) and dry skin? Or would the brightening primer be the better choice?
We recommend Smooth Affair Brightening Primer for your skin type!
Is this primer vegan n cruelty free?
Yes, Smooth Affair Mattifying Face Primer is vegan and cruelty free!
Did you change the formula of this product as well? I always bought the primer for oily skin and it used to be white colored and smell like oranges. Now I ordered again and got a pinkish colored primer that doesn't smell good and feels very different on the face.. Or did I get the wrong one? Please help.
Yes! Smooth Affair Mattifying Primer has replaced Smooth Affair for Oily Skin. The new Mattifying Primer will create more of a matte finish, help balance oil production and fight shine all day.
Does the mattifying primer pill with liquid foundation ?
Smooth Affair Mattifying Primer is specifically designed to be applied under any of our liquid or powder foundations for a smooth, even finish!