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HydroPure™ Tinted Serum

£66.00

An ultra-hydrating tinted serum with Hyaluronic Acid that helps plump, soothe, blur lines and even skin tone with sheer coverage for a dewy, youthful look. 

Color: Fair 1
Fair 1
Light 2
Light to Medium 3
Medium 4
Medium to Dark 5
Dark 6
Deep 7
Deeper 8
  • Fair 1
    - £66.00
  • Light 2
    - £66.00
  • Light to Medium 3
    - £66.00
  • Medium 4
    - £66.00
  • Medium to Dark 5
    - £66.00
  • Dark 6
    - £66.00
  • Deep 7
    - £66.00
  • Deeper 8
    - £66.00

Skin-loving ingredients

CoQ10

Delivers powerful antioxidants to help fight the signs of ageing.

OLIVE SQUALANE

Helps maintain the skin's moisture barrier to keep moisture in and block environmental irritants.

HYALURONIC ACID

Attracts and locks in hydration for smoother, more supple-feeling skin.

Your Questions, Answered

Overall rating: 4.1986456 / 5 from 1329 reviews.

AI Generated Review Summary

The HydroPure™ Tinted Serum offers intensive hydration and evens skin tone with sheer coverage. Customers appreciate its smooth, light, and moisturizing feel, as well as its natural and flawless look. Opinions vary on the coverage and tint, but the product is praised for its lovely and natural finish.

Summary topics

  • Look (15%): Customers keep praising the natural and flawless look of this product, which makes their skin look flawless.
  • Feels (12%): Customers keep praising the feeling of the product, describing it as smooth, light, and moisturizing.
  • Coverage (28%): Customers expressed differing viewpoints regarding the coverage, with some finding it perfect while others felt it was too light.
  • Skin (13%): It was reported by customers that the product makes their skin feel amazing, soft, and refreshed.
  • Makeup (6%): It was reported by customers that this makeup is great for "no-makeup" days.

Review topics: ["size","color","weight","problem","results","quality","feels","smells","improvement","skin","packaging","shipping","texture","look","coverage","foundation","formula","shade","glow","serum","base","hydration","face","minerals","ingredients","consistency","light","makeup","customer service","benefits"].

Review highlights

  • "It feels amazing on my skin It evens out my skin tone with just enough coverage and tint for a very natural look." — Kimberly C.
  • "Best—light coverage, skin feels amazing and refreshed!" — Jenifer P.
  • "The coverage is just right not to heavy not to light, dewy finish and just makes your skin look hydrated and beautiful!" — Jodi B.

Reviews

Love the product, hate the color

"I originally ordered level 3 which was too dark. JI fantastic customer service sent me level 2 which was lighter but way too pink making me look ashy and grey. I am a neutral warm skin type and usually can get away with not the exact color because Jane’s tints are forgiving, but not with this one. I usually wear bisque in the mineral powder foundations, light in the Dream Tint, bisque in the previously discontinued Liquid minerals, 20 and 24 in the Skintuition formulas for reference. I also purchased the Skintuition brightening concealer, it’s great for a natural look and has light coverage but nicely hydrating. However I struck out twice with the color match as well. Level 3 is quite peachy but nice for color correction and level 2 is a cameo color and just makes me look tired."

— Vicky W. (5/5)

Bring Back BB Foundation

"Not the best. Dries the face ::(. Please bring back the BB foundation. Keep coming up with all these foundations. I have olive skin and nothing you have now matches my tone. Please BB foundation was the best"

— Ionela B. (3/5)

Great Product but Pricey

"I do love this product. Applies easily with great coverage for mature skin. I use this over Jane’s primer and under Pure Pressed Base powder. But to be honest, it’s way too expensive for the size. I buy it only when I can find it on sale."

— Mary H. (5/5)

Just right skin conditioner

"So far it’s been good to my aging skin. Light weight and mild coverage"

— Lucerchia M. (5/5)

This is lightweight makeup. It

"This is lightweight makeup. It feels good on your face and goes on smooth. Love this"

— Dorita S. (5/5)

Beautiful Coverage

"It’s been a long time since was I’ve worn foundation or purchased JI products. I really wanted to do something nice for myself so I got this foundation (which I’ve used and loved years before now). I was not disappointed. I love this product because it has light but full coverage. It’s not heavy on your face at all. The only downside is that you have to go through a few pumps to get to the actual foundation beads. I also feel like the color develops as it sets on your face and the blending on your face activates the beads more."

— Alison Z. (5/5)

Love it

"I do not like typical foundation at my age because it makes my skin look older. This product is wonderful. Nice moisturizer with very minimal tint."

— Lisa E. (5/5)

HydroPure foundation

"Love this! ❤️ I’ve been wearing Jane Iredale cosmetics for over 40 years, and I can honestly say I will never change my makeup choice. It has never disappointed me! When you find something that works for you for decades, you stick with it! 💕✨ I love the HydoPure. it's light and not heavy, like you are not wearing anything but the coverage you want."

— Amanda L. (5/5)

Perfect

"I tried this for the limited, high quality ingredients hoping to find a product that wouldn’t irritate my VERY sensitive skin (eczema and perioral dermatitis). It not only does not cause any irritation but it looks beautiful and provided much stronger coverage than i anticipated! It’s pricey for me, but seems to be worth it."

— Emma H. (5/5)

Nice product

"I purchased this product twice. I have sensitive skin so I was thrilled to find a serum that doesn't cause me issues. The packaging deserves 10 stars. It's made of sturdy plastic and the pump worked perfectly the entire use time. It's design in a way that allows for the product to be dispensed to the last drop. The product has a nice feel, it is easily applied with fingers, it's absorbed with a couple of minutes. The color is very subtle and sheer. Since I started using it, my skin has felt smoother. I apply it directly to skin after toner and I top it off with Jane Iredade tinted moisturizer. I plan to buy this product as long as you make it."

— Alma (5/5)

Q&A

Looking at tinted serum with hyaluronic acid and trying to decide between 1 light or 2 light to medium. I don't want it to turn yellow on my skin. The questinaire says I should choose 1 light.
Thank you for asking! Our HydroPure Tinted Serum is made to have a neutral base so that it works with all undertones as it is a sheer coverage. This is more based on the depth of your skin! If you are more fair we recommend the shade Fair 1.
Is this product oil free and non comegenic??
Great question! Our products have undergone comedogenicity testing and are shown to be non-comedogenic. The HydroPure Tinted Serum with Hyaluronic Acid & CoQ10 is mineral oil free. It does contain natural oils and extracts for added skincare benefits.
Do I put this on after my Smooth Affair primer?
Thank you for asking! We recommend prepping the skin with your Smooth Affair Face Primer before applying the HydroPure™ Tinted Serum with Hyaluronic Acid & CoQ10.
I have a problem with the HydroPure Serum going "flat" like not looking glowy or hydrating, looks like it is stuck to my face, sorry I don't know any other way to describe it. I moisturize and use the Smooth Affair primer. What am I doing wrong?
We're here to help! We would love to learn more about your application process to see how we can help. Please contact directly at 877-869-9420 or BeautyAdvisors@janeiredale.com. We look forward to hearing from you!
How do I know if my hydropure is expired ?
This is a great question! Unopened, each product has an indefinite shelf life with the exception of the Hydration Sprays, Glow Time Pro BB Cream and Dream Tint Tinted Moisturizer that have a stamped expiration date. Once opened, each product will last 12-24 months before it's time to replace them. You will find the exact period after opening (PAO) on the product. The 12M or 24M will be printed inside a picture of an open jar. I hope this helps!

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