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1W Fair
2N Fair
3W Light
4N Light
5W Medium to Light
6N Medium to Light
7W Medium
8N Medium
9W Medium to Dark
10N Medium to Dark
11N Dark
12W Dark
13W Deep
14N Deep
15W Deeper
16W Deeper
1W Fair
2N Fair
3W Light
4N Light
5W Medium to Light
6N Medium to Light
7W Medium
8N Medium
9W Medium to Dark
10N Medium to Dark
11N Dark
12W Dark
13W Deep
14N Deep
15W Deeper
16W Deeper
1W Fair
2N Fair
2N Fair
3W Light
3W Light
4N Light
4N Light
5W Medium to Light
6N Medium to Light
7W Medium
8N Medium
8N Medium
9W Medium to Dark
9W Medium to Dark
10N Medium to Dark
11N Dark
12W Dark
13W Deep
14N Deep
15W Deeper
15W Deeper
16W Deeper
all

PureMatch Liquid Concealer

£33.00

Versatile, all over liquid concealer that conceals imperfections and evens skin tone with weightless, buildable coverage and an undetectable soft matte finish. 

Color: 3W Light
1W Fair
2N Fair
3W Light
4N Light
5W Medium to Light
6N Medium to Light
7W Medium
8N Medium
9W Medium to Dark
10N Medium to Dark
11N Dark
12W Dark
13W Deep
14N Deep
15W Deeper
16W Deeper
  • 1W Fair
    - £33.00
  • 2N Fair
    - £33.00
  • 3W Light
    - £33.00
  • 4N Light
    - £33.00
  • 5W Medium to Light
    - £33.00
  • 6N Medium to Light
    - £33.00
  • 7W Medium
    - £33.00
  • 8N Medium
    - £33.00
  • 9W Medium to Dark
    - £33.00
  • 10N Medium to Dark
    - £33.00
  • 11N Dark
    - £33.00
  • 12W Dark
    - £33.00
  • 13W Deep
    - £33.00
  • 14N Deep
    - £33.00
  • 15W Deeper
    - £33.00
  • 16W Deeper
    - £33.00

Overall rating: 4.595699 / 5 from 465 reviews.

AI Generated Review Summary

PureMatch Perfecting Concealer offers smooth application, excellent blending, and a natural finish. It provides great coverage and is versatile for concealing, brightening, and defining. Customers appreciate its perfect shade match and healthy glow.

Summary topics

  • Application: 4%
  • Blending: 12%
  • Color Match: 13%
  • Dark Circle Coverage: 7%
  • Finish: 4%

Review topics: ["ingredients","results","wrinkles","service","color","weight","feels","problem","spots","texture","consistency","lines","glow","packaging","amount","use","formula","skin","look","difference","coverage","shade","circles","works","eyes","redness","smooth","foundation","light","breakouts"].

Review highlights

  • "Smooth application, blends well and provides good coverage." — Adele
  • "Pure Match Liquid Concealer" — Renee H.
  • "It is easy to apply, offers great coverage, and the texture is creamy but not too heavy." — Tanya C.

Reviews

Works well, with caveats

"It's turned out to be pretty good, but this took me a long time to figure out. It was cakey with the liquid matte foundation. It was cakey if I layered dream tint with pressed powder. It was cakey when I tried to build coverage. I finally found success with using this sparingly under pressed powder alone and touching up blemishes with another concealer as needed. In short, it's not perfect, but I am rather pleased with it after many underwhelming trials and errors. I'll probably buy it again."

— Jaime (4/5)

Liquid Concealer

"I’ve been using the Jane Iredale concealer, and I’m genuinely impressed. The coverage is excellent—it hides dark circles and blemishes without looking heavy or cakey. What I love most is how natural it feels on the skin; it blends seamlessly and gives a smooth, radiant finish. Overall, I’m very happy with this product and would definitely recommend it to anyone looking for a high-quality, natural-looking concealer."

— Christina M. (5/5)

a little goes a long way!

"I bought the lightest shade and it is a little too light for me. That's my bad. A little goes a long way. It seems like it cakes/collects in creases if you put on too much. That's my bad, too. But, if you wait until your moisturizer dries and then carefully put a little dab under each eye and lightly blend with your ring finger - it works great!"

— Steve M. (4/5)

Caused dermatitis

"It was a great product until I realized it was the cause of my eyelid dermatitis. Never had any issues with JI products in the past. I’d be careful buying this product if you have sensitive skin."

— Elizabeth (2/5)

Excellent product

"Seriously, only a small dab onto a concealer brush is enough to conceal my slight darker undereyes. Lasts all day, too!"

— Tracy Q. (5/5)

Love it!

"I wanted a concealer for under eye bags. This blends well and is light coverage. I like how it brightens the area. I would like to try a darker shade for more coverage."

— Bethany W. (5/5)

Unparalleled Concealer

"This is the best concealer that I have ever used! Smooth as silk. Never drying and never settles into fine lines. Phenomenal coverage under my eyes and on my face. Perfect color so I only need one product that does everything. Leaves a beautiful natural finish."

— Julie M. (5/5)

Love l❤️ this coverup! Recently

"Love l❤️ this coverup! Recently had two skiln cancer spots removed and this did the trick! Covered spots and easily blended with my foundation without looking showing!"

— Rebecca T. (5/5)

Flawless coverage

"Have been using Jane Iredale Pure pressed base for years but with age spots, broken capillaries showing I decided to try this concealer. Game changer. It blends in perfectly with my skin tone and covers without looking like you have a ton on. My ONLY issue is with the glass tube because you cannot get every last bit of it out when it starts to run low. Plastic tubing you can at least cut to get product that is clinging to the sides and bottom. I like to get my money’s worth."

— bellju (5/5)

Looks like I have nothing on

"Nice consistency, but I think the coverage is too light."

— Peggy Y. (3/5)

Q&A

I ave very dark circles and use Enlighten 1 as a corrector. I still need “help” however. Would this go over the Enlighten?
Great question! Yes, PureMatch Liquid Concealer works beautifully over Enlighten.
I use shade M2 in the Beyond Matte Liquid Foundation. What shade of PureMatch Liquid Concealer would be best to conceal the occasional blemish? Thank you!
Great question! We recommend the shade 5W. We hope you love it!
This is supposed to replace a discontinued blemish treatment cream. There is no mention of ingredients used to actually treat the acne spot. I can’t find any reviews of successful blemish treatment. The discontinued cream actually treated blemishes. What spot treatment can I use to treat my occasional acne blemishes?
Thank you for asking! There are some skin loving ingredients used to target blemishes in PureMatch Liquid Concealer. Neem Seed Oil is known for its antimicrobial and antibacterial properties, making it effective for acne prone skin. Sal Tree Resin helps soothe and calm the skin, reducing irritation and promoting balance. I hope this helps!
I wear Skintuition #34. What Purematch concealer will work best. Thank you
Great question! We suggest the shade 8N for you.
I used pure pressed foundation in light beige. What 3 colors of this concealer would I need to conceal, highlight, and contour?
Great question! We would suggest 4N to conceal, 2N to highlight, and 9W to contour.

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